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Start Your Entrepreneurship Journey Right

It’s a great time to start a business; some would say to be an ‘entrepreneur’. There are no age guidelines to start a business; you are never too young or too old. Technology has levelled the playing field and propelled the ‘start-up’ revolution. As an entrepreneur,...

Finding Your Target Market

NOTE: You can also watch the webinar or listen to the podcast. So many businesses today do not really know who is their target market; they continue to market to the masses in desperation to get a sale. Before marketing, the business needs to find out its target...