In today’s environment, many people are thinking of ways to make money online the best and ‘easiest’ way.  What to sell online varies from person to person.  Everyone is different and how one person can make money may not be easy for another person.  Therefore, it is important to assess what you know and what you have in order to figure out what the best way to make money online is.  Here are some tips to help you get on your way.

Your Product or Services

The first thing to do is to figure out what your talents are and what you have to offer; then think about what the best means for marketing and offering your products and services are.  You also need to assess what you are trying to “sell” online.  If you have a physical product, you will need to figure out the best way it would be to sell that product.  For instance, you need to determine if you should sell that product alone, or if it works best packaged with another item.  For example, if you are selling pictures, you will need to determine if you want to offer them with frames or without.  The way in which you present your product can have a significant impact on the way it is received by your potential customers.

If you are dealing with a service, such as consulting or writing, you need to figure out how you will present your services.  Perhaps you could create “packages” of services in which you would need to set prices for.  Customers typically will purchase more confidently when you have everything laid out simply for them.

Ways to Market

In addition to figuring out how you plan to market your products, you will also need to know how you plan to get them out there to the public.  For instance, some people choose to use their own website and advertising to sell their products.  This can be a very effective way to sell your products or services.

If you really want to catapult your business online, you can sell on Facebook using Facebook Ads or also use Google Adwords. The key with using either of these strategies is to make sure you are using the appropriate keywords so that those who are looking for the products you are selling find YOU.  If you’re not careful, you could waste all your money using wrong keywords, not setting your advertising budget, and not paying attention to your click through rate.

One of the best ways to know if your advertising is ‘working’ is by the click-through rate.  Click-through rate is where you get charged every time a person clicks your ad or link.   To be effective, you need to have a click through rate of 1% or more.  Let’s say your advertisement received 200 clicks out of 2000-page impressions and 2 of those clicks resulted in sales. There’s your one percent!  Google Adwords has the potential of bringing millions of potential customers to your advertisement in just minutes. If you want to know more about using Google AdWords, check out the Google Academy for Ads.

If you don’t want to worry with setting up your own home page, advertising, and website, you can always choose an alternative method of selling your products and services by advertising on such as Craigslist, GumTree, Locanto and Facebook Groups – to name a few.  Though a bit more technical yet great for physical products is selling on Etsy and eBay.

Making money online is not as easy as people profess but with a little research by using the internet, you can build yourself a highly profitable business.  Keep playing around with ideas until you find something that works! Once you find what works for you, work it, work it, and then work it some more.